If you've never heard of Coway, it's OK.
They're HUGE in Korea and I got to help them grow in the US.
With a very limited budget, we were able to help them stay relevant...
...create SUPER simple promotions...
...launch quite a few new products (including bidets)...
...even gift the world with an article about how much Santa Claus loves bidets.
It's real. Just Google "santa bidet." (Safe search optional)
"Thank you. Now I can actually explain to my kids what I do for a living."
- Real-life SAP Exec
Digital. Mobile. Experiential. Food-al.
You name it, this promotion had it.
Staying productive during the "Pause" by creating a 360, web-based AR Thank You for my kids' school and a few travel posters
Helping instead of mocking during the 2016 election
While the world was making fun of Gary Johnson's interview snafu, I got busy trying to turn it into an opportunity to raise money to those affected with a simple landing page.
Social trolling.
And, ultimately eating crow.
Using Facebook's OpenGraph, posts looked like this (showing controversial support for both sides)
When clicked, fans were greeted with this.
Over 50K people took the bait. Most were Cub fans.
Go Sox.
Bedtime stories for my kids.
The Real Mother Goose
(Translated by Google by Me)
This is a legit hardcover book I created for a local art show. It was a pain in the butt to put together, but totally worth it.
Yes, I also make pipecleaner animals.
And occasionally create stuff for a local, church art festival.
Successful new business pitch.
DM me for details.
Castrol wanted to launch their new, advanced synthetic oil during the Big Game.
We presented a couple ways in.
They bought both.
*#9 on the USA Today AdMeter
*Although this didn't air during the Super Bowl, it DID air during the pre-game show and made it on a few top 10 lists.
In an effort to get New Yorkers to TAKE THE TRAIN TO THE GAME, we placed these posters at LIRR stations around the city.
Though the missing items were fake, the phone numbers were real. Fans who called the number got the real message...in an unexpected way.
It even got a little press.
